68. Meta Description
What is it?
The meta description is the snippet that appears below the blue link in Google search. Words that matched the user query get pulled out in bold.
What happens if you don’t write a meta description?
In the best case scenario Google’s automated system will pick up a useful string of text from the page which reads well and features search terms and helps encourage the click through.
In the worst case scenario Google will publish a suicide note. Or possibly even no meta description at all. What’s better: commercial suicide or a derelict store?!
Snippet (Meta Description)
Google shows up to 156 characters (including spaces) of a page's meta description tag.
If a page's meta description tag exceeds 156 characters, Google will show as many whole words as it can, and the rest are replaced with an ellipsis (...).
If the web page includes a published-on date, Google may include that date as part of the snippet. In these cases, the date counts as part of the 156 characters.
To make sure your web page's snippet can fit a published-on date and the entire meta description (without getting cut off by the ellipsis), keep your meta description tag shorter than 139 characters (or 140 characters, if the published-on date is from a single-digit day of the month).
Based on the above simple guide we can add the following meta description to your website using two simple factors:-
1. What we author in voice recordings from yourself in regular meetings and
2. What your competitors are using as their meta description (we can look at the source code in their website to find out)
So based on this we have spent the following time and added the following meta description to your website:-
After looking at the following competitors websites: